UNDERSTANDING SELF-PROMOTION CAMPAIGN KPIS

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  • At AffluentBridge™, the campaign strategy for our digital advertising solutions is different. If you are looking for maximum exposure, huge numbers, or the broadest possible reach, our solutions won’t be a good fit. Over the last decade-plus, we have developed a set of proprietary solutions tailored to reach and engage your Affluent Audience™. Only a fraction of people in your market will see your campaign – and that is by design. Our system is focused solely on reaching a high-end niche audience.

  • Our Digital Self-Promotion Campaigns are foundational to a Digital Advertising Strategy to grow your premium and luxury business. Our proprietary campaigns are built utilizing data gathered from over a decade of running similar campaigns for dealers in multiple markets. Your Self-Promotion Campaign is designed around your priorities (not a specific manufacturer’s) and is hyper-targeted to reach your Affluent Audience (based on our market research and your hard-earned knowledge of your local market).

  • For Self-Promotion Campaigns running on Google Search, here are the KPIs we are monitoring to best optimize your campaign:

  • Impressions. A primary objective of your Self-Promotion Campaign is to consistently place your business top-of-mind with your Affluent Audience when they are searching online for premium and luxury appliances. Impressions are the number of times ads are seen and are a measure of how well the campaign is permeating your high-end market.

  • Ad Click Thru Rate (CTR). This helps us gauge the quality of the hyper-targeted audience, ad creative, and keyword targeting. If we are reaching your Affluent Audience with our targeting, then we anticipate seeing somewhere between 7% to 10% of viewers click on an ad to learn more about your showroom. (As a caveat: percentages may vary by market, and it takes several months of consistent campaigning to reach that level of performance.)

  • Top of Page Rate. Google’s Top of Page Rate measures how often your ads show at the top of the page above unpaid search results. This metric helps us gauge the visibility of your ads against local competitors and gives us insight into how to fine-tune the hyper-targeting for your Affluent Audience. If we want to make you top-of-mind with your Affluent Audience, being one of the first listings they see when searching online is important.