UNDERSTANDING FUNDED AD CAMPAIGN KPIS

Your Client Portal includes access to your Campaign Dashboards. You can contact us via the chat widget below if you haven’t received an invitation to create a personal login to our Analytics Platform.

  • At AffluentBridge™, the campaign strategy for our digital advertising solutions is different. If you are looking for maximum exposure, huge numbers, or the broadest possible reach, our solutions won’t be a good fit. Over the last decade-plus, we have developed a set of proprietary solutions tailored to reach and engage your Affluent Audience™. Only a fraction of people in your market will see your campaign – and that is by design. Our system is focused solely on reaching a high-end niche audience.

  • Our Funded Advertising Campaigns are an important part of a Digital Advertising Strategy to grow your premium and luxury business. Leveraging accrued funds from manufacturers to reach your Affluent Audience gives you the ability to layer your advertising across the calendar and across multiple platforms. Our hyper-targeting is focused on reaching your Affluent Audience, and ads and custom Dynamic Landing Pages (DLPs) utilize assets and brand guidance provided by premium and luxury manufacturers.

  • The majority of our Funded Advertising Campaigns are social media campaigns. These campaigns aim to increase awareness of your brand and the manufacturer with your Affluent Audience. Funded Advertising Campaigns typically include visual elements as well as copy intended to drive traffic to your website or a custom Dynamic Landing Page (DLP). DLPs are co-branded for you and the manufacturer and expand on the ad messaging while functioning as a doorway to your website.

  • While there are dozens of data points we review for each campaign regularly, here’s a brief overview of the KPIs our team is watching for each Funded Advertising Campaign:

  • Impressions. Whether the objective is Brand Awareness or Traffic, Impressions tell us the number of times ads are seen. They help measure how well the campaign is permeating your high-end market.

  • Ad Click Thru Rate (CTR). This helps us know if the content of the ads is connecting with your Affluent Audience. With Social Media campaigns, we only have a few seconds to stop someone as they scroll through their feed. CTR helps us understand which creative elements are working and which we need to adjust.

  • Engagement and/or Action Rate. If your campaign includes Dynamic Landing Pages, these metrics show us how consumers are interacting with the landing page after they click on an ad. Engagement Rate tells us if they stuck around long enough to actually read the page. And Action Rate tells us if they clicked on a link, button, or other CTA on the page. Taken together, these metrics help us understand if the campaign is creating enough curiosity that homeowners will want to explore that particular brand in your showroom.